As a business, it's obvious that you want your message to be seen as often, and by as many people, as possible. But that's really only half the promotional story. When any individual notices your promotional piece, it should improve brand recognition, say something important to them, and then encourage them to take some kind of action.

Here are some ways to make this happen with two regularly-used promotional devices:

In an age of digital marketing, many people are of the opinion that business cards are an out of date form of getting your company out there. But this simply isn’t the case and having a stack of cards on your desk or in your coat pocket can bring you valuable returns. Here are some reasons why:

Posters are a tried and tested marketing method that have been used for decades to convey messages and promote products. Poster design has come a long way since the days of hand-drawn images, now businesses of all sizes can make a powerful impact with digitally printed posters. Take a look at below at the '3 Ps' of professional poster printing.

Using business cards to increase traffic to your company's website - where customers can purchase products, join your mailing list, or sign up for services - is a powerful marketing strategy with today's tech-savvy customers. Here are three great ways to get started.

In an age of digital marketing, many people are of the opinion that business cards are an out of date form of getting your company out there. But this simply isn’t the case and having a stack of cards on your desk or in your coat pocket can bring you valuable returns. Here are some reasons why:

Developments in technology have quickly changed the word of advertising, yet flyers are still being used by professionals, entrepreneurs and activists all across the world. While some may say flyers are old fashioned and a thing of the past, printing flyers remains a cheap, convenient and effective form of advertising in today's increasingly digital world. In this article, our expert printers in Adelaide outline 3 key benefits of flyers, and discuss why they are still important today.

If you listen to some people, the whole world only exists now in an online state. All communication is through social media or by email, they contend. This is probably stated with great conviction. Mind you, they would probably be pretty upset if, on their birthday, no post came tumbling through their letter box! Or no-one bothered to choose, write, and send a Christmas card.